ObelLet’s talk

Wicked Reports

Analytics: the priority reports taken through to release.

  • Product Design
  • UX/UI
  • Infographics

2023

Wicked Reports dashboard: leads, orders, revenue and customers

A report per sprint, straight to release

Every priority business report went through a design sprint and shipped straight to release. The business set the priorities and we worked alongside them. Users drowned in the data. The product question came down to what to show and what to drop. Rebuilding the whole product meant getting buried in it.

Wicked Reports mark in flames beside a sports car

The first Google Design Sprint was run by Google itself for its partners, and we went through it under their guidance in Redwood City. The second was theirs too, remotely, during covid. After that we ran the sprints ourselves.

Google Campaign Optimizer: budget and impression share
Welcome screen: connect a CRM, an order system and Facebook

We worked on this product for several years, coming back to it more than once. Over that stretch the client's business doubled.

Choose CRM dialog over a contact's lifetime value
Tracking code status for each website
Generated tracking code with its validation table
01 /03
Contact ID: lifetime value by year and every touchpoint

We started under Google's guidance. After that we ran the sprints ourselves.