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Holodilnik

A large online store: the checkout rebuilt from scratch.

  • Discovery
  • Brand
  • Mobile
  • UX/UI
  • Design System

2024

Holodilnik.ru storefront with a Beko “Big sales complex” banner and appliance categories

A checkout rebuilt from scratch

We walked the purchase funnel step by step and marked where people drop off. The checkout had the most to gain. We rebuilt it, essentially from scratch. The new checkout is in production and in use.

Bundle builder: assemble a kit of appliances for a stepped discount

We worked closely with marketing: campaigns and partner programs. We built a landing-page constructor for those programs, and internal pages for the different brands.

“Bonuses” promo card artwork with stacked coins
Promo slider offering an 80% benefit on washing machines and fridges

The brief asked for three brand concepts. We built three territories for the brand.

Order checkout page
Discount freezing promo banner
Checkout on a phone
01 /03
Kuppersberg campaign page offering discounts up to 100%

The checkout and the brand-page templates went live and are still running.