# Insurance

> We do all the design for an insurance sub-brand, from the design system to the website.

- Design: Obel
- Services: Product Design, Mobile, UX/UI, Design System
- Year: 2026
- Under NDA
- Page: https://obel.ai/works/insurance-uae

![Insurance application step for uploading passport, visa and ID documents](https://cdn.sanity.io/images/x3doe9lb/production/a882c0903f6cdc0fb36707691c697431297549f4-3720x2040.png?w=1600&fit=max&auto=format)

## A sub-brand on one design system

We do all the design for the sub-brand: the design system, the website, the policy journeys, the marketing. The design system was built from scratch. A policy takes a long time to buy, and it is easy to lose the thread along the way.

We built the design system from scratch and run it as a product: it keeps growing. The marketing and the remaining parts of the product stand on it.

![Brand pattern of interlocking four-pointed shapes in blue and dark brown](https://cdn.sanity.io/images/x3doe9lb/production/f996ffea8069f39c94c0a98cd3e24f42bd72660e-1120x686.png?w=1600&fit=max&auto=format)

![“Your details” form with name, date of birth, nationality and visa emirate](https://cdn.sanity.io/images/x3doe9lb/production/f9912a39050c2cc2f871bedaff9ab64246c60c4b-1500x1500.png?w=1600&fit=max&auto=format)

We redesigned the whole website, homepage included. One insurance line was created from scratch, from its journey to its landing page. The rest were revamped onto the new design system.

![Phone screen with policy details: who the cover is for and the emirate of issue](https://cdn.sanity.io/images/x3doe9lb/production/70d37ecd361f1f1b5a2afff3d5f80f2de20bbcde-2148x1332.png?w=1600&fit=max&auto=format)

![Phone screen listing insurance quotes sorted by price, with coverage details](https://cdn.sanity.io/images/x3doe9lb/production/e2975061c31d9bec53d31995111ea06bcda97c87-2148x1332.png?w=1600&fit=max&auto=format)

![Documents step of the application with the chosen quotes listed](https://cdn.sanity.io/images/x3doe9lb/production/ff599d0ce5ac506fcbb4b1e72796198c2d59dbae-3720x2040.png?w=1600&fit=max&auto=format)

## In short

Everything stands on one design system: the new insurance line, the older ones, the marketing.

## Other cases

- [Government sites](https://obel.ai/works/gov-services-uae.md)
- [Government portal](https://obel.ai/works/government-portal.md)
- [Bank 3.0](https://obel.ai/works/bank-3-0.md)
- [Greenlock · v2](https://obel.ai/works/greenlock-v2.md)
- [Payments app, UAE](https://obel.ai/works/payments-app.md)
- [EventGenie](https://obel.ai/works/eventgenie.md)
- [Greenlock · v1](https://obel.ai/works/greenlock-v1.md)
- [Ecto](https://obel.ai/works/ecto.md)
- [Holodilnik](https://obel.ai/works/holodilnik.md)
- [Villagio](https://obel.ai/works/villagio.md)
- [Bank 2.0](https://obel.ai/works/bank-2-0.md)
- [Olymp Trade](https://obel.ai/works/olymp-trade.md)
- [Fulgur Ventures](https://obel.ai/works/fulgur-ventures.md)
- [Energy](https://obel.ai/works/energy.md)
- [Acceldata](https://obel.ai/works/acceldata.md)
- [Wicked Reports](https://obel.ai/works/wicked-reports.md)
- [B-152](https://obel.ai/works/b-152.md)
- [Laava Tech](https://obel.ai/works/laava-tech.md)
- [Practiqa](https://obel.ai/works/practiqa.md)
- [4fresh](https://obel.ai/works/4fresh.md)
- [Enabla](https://obel.ai/works/enabla.md)
- [ISPMA](https://obel.ai/works/ispma.md)
- [Sidekick](https://obel.ai/works/sidekick.md)
- [YouGig](https://obel.ai/works/yougig.md)

## More

- [Works](https://obel.ai/works.md): every project and its case study
- [Process](https://obel.ai/process.md): the eight steps of a project
- [About](https://obel.ai/about.md): who we are and how we work
- [Home](https://obel.ai/index.md)
- [Pick a time](https://calendar.google.com/calendar/appointments/schedules/AcZssZ2cbQTr6gKYFyk6UIi9tyiwKMsWNlr7-SkDHU_ZDUGkuL8X8IrItxc4DGjAgWsHAgwIBTxERTWh): book a call with Obel
- [hello@obel.ai](mailto:hello@obel.ai): to start a project