# Greenlock 2.0

> A family-office platform grew into a system of services.

- Design: Obel
- Services: Discovery, Brand, UX/UI, Design System, Development
- Year: 2026
- Page: https://obel.ai/works/greenlock-v2

![Greenlock website hero, “Your Wealth. Fully Accounted.”, above a row of partner bank logos](https://cdn.sanity.io/images/x3doe9lb/production/f19caff861f886d17f7b3b220a65a3417ff94712-3720x2040.png?w=1600&fit=max&auto=format)

## From one product to a system of services

We rebuilt Greenlock as a system. In a year it had gone from a single product to a family of services, and the logic underneath had got harder.

We rebuilt Greenlock into a multi-brand system: several products under one roof. Each one reads on its own and is built to the same rules. The product grew up, and we moved the positioning a level above the first version.

![Greenlock faceted glass crystal mark](https://cdn.sanity.io/images/x3doe9lb/production/742d270a57a64bb62c2ad20f02ce57cea52608a5-1120x686.png?w=1600&fit=max&auto=format)

![Greenlock phone screen, “Wealth owner defines investment strategy”](https://cdn.sanity.io/images/x3doe9lb/production/6f1f0bf4f30ee15bd82d8246f8f6104137b84394-1500x1500.png?w=1600&fit=max&auto=format)

We reworked the product for the new complexity and set it on a design system, and the development is ours. The system is built from modules: the visuals rearrange for content and for social, and stay recognisably the same across every brand.

![Greenlock site hero on a phone: Your Wealth, Fully Accounted](https://cdn.sanity.io/images/x3doe9lb/production/4262b5afb4342bd91d17bd84c29284ce369d7ce0-2148x1332.png?w=1600&fit=max&auto=format)

![Greenlock insights page with private equity fee articles](https://cdn.sanity.io/images/x3doe9lb/production/8648f58a488fa63f0608f839c7b9e91c63f77905-2148x1332.png?w=1600&fit=max&auto=format)

![Faceted crystal illustration in green, pink and violet](https://cdn.sanity.io/images/x3doe9lb/production/006ba4ed1ead8bf6d28bfec577b2242c719d724f-2148x1332.png?w=1600&fit=max&auto=format)

![Article page: Evolution of private equity fees from 1970 to today](https://cdn.sanity.io/images/x3doe9lb/production/1576cc31f389c2a5a5afc607e2b905f33ad8a0e6-2148x1332.png?w=1600&fit=max&auto=format)

![Outlined crystal illustration](https://cdn.sanity.io/images/x3doe9lb/production/e80857b94e8ecae7e0142fa59f8ecb759876f999-2148x1332.png?w=1600&fit=max&auto=format)

![Faceted crystal illustration in lilac and white](https://cdn.sanity.io/images/x3doe9lb/production/2622ea31f480a892a34b7dcfa51da7f3f6e91d32-2148x1332.png?w=1600&fit=max&auto=format)

![Faceted crystal illustration with dark green facets](https://cdn.sanity.io/images/x3doe9lb/production/95dc9be85d7b91e6de6ad0928220afd233903e5e-2148x1332.png?w=1600&fit=max&auto=format)

![Arch-shaped glass illustration](https://cdn.sanity.io/images/x3doe9lb/production/fd06929adcaf9bc1ebb3d2f41da48f04254fc0f1-2148x1332.png?w=1600&fit=max&auto=format)

![Glass cylinders illustration](https://cdn.sanity.io/images/x3doe9lb/production/43e995606286c28258e2b8154ad67e792e777f92-2148x1332.png?w=1600&fit=max&auto=format)

![Services list: fee benchmarking, mandate audit, portfolio optimisation](https://cdn.sanity.io/images/x3doe9lb/production/55e27d12aacca5112de9090897ebcc89ade7a0bc-2148x1332.png?w=1600&fit=max&auto=format)

![Greenlock Core Capital Risk Surveillance page on a tablet over a blue crystal](https://cdn.sanity.io/images/x3doe9lb/production/60fb062fa54e24e08ed7c62ac5ad18b310df98bf-3720x2040.png?w=1600&fit=max&auto=format)

## In short

The visual voice grew up with the product: it used to lean on colour, a dark theme and contrast, now it leans on classic Swiss typography and glass, with the consumer tricks stripped out.

## Other cases

- [Government sites](https://obel.ai/works/gov-services-uae.md)
- [Government portal](https://obel.ai/works/government-portal.md)
- [Bank 3.0](https://obel.ai/works/bank-3-0.md)
- [Payments app, UAE](https://obel.ai/works/payments-app.md)
- [Insurance, UAE](https://obel.ai/works/insurance-uae.md)
- [EventGenie](https://obel.ai/works/eventgenie.md)
- [Greenlock · v1](https://obel.ai/works/greenlock-v1.md)
- [Ecto](https://obel.ai/works/ecto.md)
- [Holodilnik](https://obel.ai/works/holodilnik.md)
- [Villagio](https://obel.ai/works/villagio.md)
- [Bank 2.0](https://obel.ai/works/bank-2-0.md)
- [Olymp Trade](https://obel.ai/works/olymp-trade.md)
- [Fulgur Ventures](https://obel.ai/works/fulgur-ventures.md)
- [Energy](https://obel.ai/works/energy.md)
- [Acceldata](https://obel.ai/works/acceldata.md)
- [Wicked Reports](https://obel.ai/works/wicked-reports.md)
- [B-152](https://obel.ai/works/b-152.md)
- [Laava Tech](https://obel.ai/works/laava-tech.md)
- [Practiqa](https://obel.ai/works/practiqa.md)
- [4fresh](https://obel.ai/works/4fresh.md)
- [Enabla](https://obel.ai/works/enabla.md)
- [ISPMA](https://obel.ai/works/ispma.md)
- [Sidekick](https://obel.ai/works/sidekick.md)
- [YouGig](https://obel.ai/works/yougig.md)

## More

- [Works](https://obel.ai/works.md): every project and its case study
- [Process](https://obel.ai/process.md): the eight steps of a project
- [About](https://obel.ai/about.md): who we are and how we work
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